2021年，大陸女歌手何潔透過大陸經紀公司「萌揚文化」正式與索尼音樂中國（大陸）（下稱：索尼音樂北京分公司）達成唱片合作後，於2022年在低谷期推出全大陸班底的音樂專輯《桔梗》，以「花」詠志，重拾信心再出發，並於2023年舉行 LiveHouse 規模的巡迴演唱會宣傳新專輯。2024年，何潔參加大陸熱門女性綜藝《乘風2024》，大型電視曝光促進粉絲與歌迷的大規模集結。同年，其個人音樂代表作〈你是我的風景〉在大陸頭部短影音平台「抖音」持續發酵熱度，單平台累積播放量突破5億次；繼2008年後，時隔十七年後再獲「最佳女歌手」殊榮。

In 2021, He Jie, a female singer from Chinese mainland, officially signed with Sony Music China (Mainland) (hereinafter referred to as "Sony Music Beijing branch") through her agency, Mengyang Culture. In 2022, during a career slump, He Jie released the album "J.He,"(桔梗) produced by a Chinese mainland production team. This album, themed around "flowers," aimed to help her regain confidence and start afresh. In 2023, she held a large-scale LiveHouse tour to promote her new album. In 2024, He Jie participated in the popular Chinese female variety show "Ride The Wind 2024," using television exposure to unite her fans and music lovers. That same year, her signature song "You Are My Scenery"(你是我的風景) continued to gain popularity on the Chinese short video platform "Douyin," accumulating over 500 million views on the platform alone. Furthermore, He Jie won the "Best Female Singer" award again, seventeen years after her first win in 2008.

圖：索尼音樂北京分公司​在微博置頂宣傳何潔新歌
Image: Sony Music Beijing branch promoted He Jie's new song
by pinning a post on Weibo.
 

2025年，何潔帶著全新巡演與全新專輯再次登陸華語樂壇。6月14日，何潔全新「底色」巡演首站將在可容納3000人的四川成都·華熙LIVE·528 M空間舉行。值得關注的是，這是索尼音樂首次投資出品何潔的演唱會項目，意味著何潔與索尼音樂北京分公司達成了更深度的合作。在今日（2025年4月15日）透過索尼音樂發行的新歌〈不發瘋受不了〉中，資料標註藝人經紀與宣傳均為索尼音樂旗下員工，可以推測何潔在2023年結束與大陸經紀公司「萌揚文化」的合作後，已晉升成為索尼音樂北京分公司的全約藝人。當然，不排除索尼音樂是非獨家經紀，由何潔工作室與索尼音樂共同擁有何潔的經紀約。

In 2025, He Jie will return to the Chinese music scene with a brand new tour and a new album. On June 14th, the first stop of He Jie's new "Desire"(底色) tour will be held at the 528 M Space of Huaxi LIVE in Chengdu, Sichuan, a venue with a capacity of 3,000. Notably, this marks the first time Sony Music has invested in and produced a concert project for He Jie, signifying a deeper collaboration between He Jie and Sony Music Beijing branch. In the new song "Why so serious,"(不發瘋受不了) released today (April 15, 2025) through Sony Music Beijing branch, the artist's manager and publicity staff listed are both Sony Music employees. This suggests that after ending her collaboration with the mainland agency "Mengyang Culture" in 2023, He Jie has become a full-contract artist with Sony Music Beijing branch. Of course, it's possible that Sony Music is not the exclusive agent, and that He Jie's management contract is jointly held by He Jie's studio and Sony Music.

當然，國際唱片公司在大陸的核心業務還是以版權與國際發行業務為主，藝人經紀與演出業務在大陸並不是強勁的業務板塊。特別是藝人只簽約國際唱片公司的區域分公司，合作細則難以涉及整個大中華區的演藝戰略，因此難以調動其它區域公司的資源。不過比起單打獨鬥或簽約大陸音樂公司，何潔選擇背靠索尼音樂北京分公司之後，顯得更從容、更有底氣。大陸現階段的音樂商業模式已進入「專案承包製度」的階段。以何潔新歌〈不發瘋受不了〉為例，詞曲創作打包給SPEEDBUMPS MUSIC（簡稱：SBMS，由鄭楠、趙靖、呂易秋聯合創立的音樂廠牌）的創作團隊負責，音樂後期部分則打包給了耳肆山白工作室負責，北京索尼在其中扮演專案管理與發行推廣的角色。

Of course, the core business of international record companies in Chinese mainland is still music copyright and international distribution. Their artist management and performance businesses are not strong segments in the Chinese mainland market. Especially for singers who only sign with regional branches of international record companies, the cooperation details often lack a comprehensive entertainment strategy for the entire Greater China region, making it difficult to leverage resources from other regional companies. However, compared to going it alone or signing with a mainland Chinese music company, He Jie's choice to develop her music career with the backing of Sony Music Beijing branch appears more relaxed and confident. The current music business model in Chinese mainland has entered the stage of "project contracting system". Taking He Jie's new song "Why so serious"(不發瘋受不了) as an example, the lyrics and music creation were packaged and handled by the creative team of SPEEDBUMPS MUSIC (abbreviated as SBMS, a music label co-founded by Zheng Nan, Zhao Jing and Lü Yiqiu), while the post-production was packaged and handled by Ersishanbai Studio. Sony Music Beijing branch was responsible for project management and distribution promotion.

圖：何潔2025年全新巡迴演唱會視覺海報
Image: Visual poster for He Jie's 2025 tour concert.
 

從新歌〈不發瘋受不了〉來看，何潔的音樂路線開始步入正軌，直接屏蔽了華誼音樂時期開始的「情歌手」定位，也沒有像低谷期的作品需要在蟄伏中掙扎破土，沒有「厚重」的故事背景與「用力」的音樂情緒。新歌〈不發瘋受不了〉作為2025年全新大碟的先行曲，輕盈無負擔，整體的表達顯得年輕態，唱法乾脆利落，朝氣蓬勃，呈現出二十多歲的何潔模樣，雖然沒有太多記憶點，但是順暢，聽感舒服。封面視覺採用置景實拍，黑色長捲髮加上躺臥身姿，頗有摩登女郎的感覺。只是本身視覺元素的構成與版面規劃就過於繁雜，字體設計與位置編排更顯雜亂無章，雖然扣住了「發瘋」主題，但喪失了文字本身的功用，本末倒置。

Judging from her new song "Why So Serious,"(不發瘋受不了) He Jie's musical path is starting to get on track. She has directly shed the "love song singer" image she developed during her Huayi Music era, and her music is no longer like the melancholic works from her lower period. It lacks the heavy backstory and intensely defiant musical emotions. The new song "Why So Serious,"(不發瘋受不了) as the lead single for her new 2025 album "Desire,"(底色) is light and carefree, with an overall youthful expression. Her singing style is crisp and energetic, presenting He Jie's youthful appearance in her twenties. While it doesn't have many memorable moments, it's smooth and comfortable to listen to. The single's cover features a set design and real-life photos, with He Jie sporting long, black, curly hair and reclining, giving off a modern woman vibe. However, the cover's art design is overly cluttered with visual elements and layout, and the font design and placement appear disorganized.

以新歌〈不發瘋受不了〉為基調，可以窺見整張新專輯會續接2006年艾迴唱片時期的專輯《發光體》、以及2007年天娛音樂時期的專輯《明明不是Angel》。從某種程度上，背靠索尼音樂的何潔意氣風發，新專輯的釋出大概率可以視為何潔出道早期「發光Angel」系列的第三張。所以，何潔或將重新歸位於自身最受歡迎的那幾年──何潔，要準備開始吸粉了！專輯先行曲〈不發瘋受不了〉已在 KKBOX、Spotify、Apple Music 等平台同步上線，台灣的聽眾朋友們也可以聽起來啦！（文/酋長）

Judging from the musical style of the new song "Why so serious,"(不發瘋受不了) we can glean that the new album will follow in the footsteps of He Jie's 2006 Avex Records album "Luminous Body"(發光體) and her 2007 EE-Media album "I'm Not an Angel."(明明不是Angel) To some extent, with Sony Music backing her, He Jie is riding high, and the release of this new album can likely be seen as the third in her early "Radiant Angel" series. Therefore, He Jie may be returning to her most popular years—He Jie is ready to start gaining fans! The album's lead single, "Why so serious,"(不發瘋受不了) is now available on KKBOX, Spotify, Apple Music, and other platforms. Listeners in Taiwan can also listen to it! (By 酋長)